This rare commercial precinct of 9 individual retail units in up and coming Hobsonville Point only lasted 5 weeks on the market. After a strong marketing campaign, all 9 were auctioned separately and sold under the hammer.
Key features:
- Sale process: Auction
- Total Sale price: $8,788,000 (for 9 units)
- Marketing budget: $11,849
- Campaign length: 5 weeks
- Registered buyers: 104
Online marketing:
- NZ Herald online editorial: See it here
- Website listings: NAI Harcourts, TradeMe, Realestate.co.nz, Hou Garden
Selection of campaign elements:
A brief snapshot of some of the marketing elements in the campaign.
